Cookie policy

Last updated: 4 September 2026. This page explains which browser storage and measurement services Romania Dental Tourism uses, when they can run and how you can change your choice.

Your choice comes first

Essential storage is used to remember your privacy choice and to keep forms and the website secure. Statistics and Marketing are optional. Their scripts are not requested from the providers until you enable the matching category. Rejecting non-essential cookies keeps both categories off.

The Cookie settings button in the footer reopens the controls at any time. You can allow Statistics without allowing Marketing, allow both, or reject both.

Essential

The site stores a small local preference named bsCookieConsentV2. It records the version of the privacy controls and whether Statistics and Marketing are allowed. It does not contain your name, contact details or enquiry. WordPress, the hosting platform and security tools may also use short-lived technical storage where this is necessary to provide a form, protect the site or show the correct page.

Statistics, only with permission

Google Analytics 4

Google Analytics 4 helps us understand aggregate visits and which parts of the website are useful. After the website has accepted and stored a valid enquiry, it may also record the broad event generate_lead. Selecting a WhatsApp link is recorded separately as whatsapp_click and is not treated as a qualified lead. Google advertising and personalisation signals are denied by default. When Statistics is allowed, Google Analytics may use _ga and a property-specific _ga_… cookie to distinguish a browser and maintain a session. These can remain for up to two years unless you remove them sooner. Google explains its use of cookies in its cookie notice.

PostHog

PostHog provides a second aggregate check of page visits, confirmed enquiry completions and WhatsApp selections. Standard analytics is memory-only. The optional 30-day internal-analysis identifier requires separate consent. Session recording, heatmaps, automatic event collection and automatic error capture remain disabled. We send only a broad page group, the fixed event names generate_lead and whatsapp_click, and a fixed broad form name after a valid enquiry has been stored. Exact page URLs, search terms, page titles, referrers and anything entered into a form are excluded.

Microsoft Clarity

The standalone Romania Dental Tourism Clarity project provides heatmaps and session playback only after Statistics permission. The whole page, every form and every form field are masked before it loads. Our adapter sends only fixed, allowlisted event names and no form values, contact details, treatment or health information, custom properties, URL parameters or fragments. Withdrawing Statistics permission clears its first-party cookies and prevents the recorder from loading again.

These statistics services do not receive your name, email address, phone number, message, chosen treatment, photographs, X-rays or clinical history from our enquiry forms. A successful enquiry is counted only as an aggregate conversion after the website has accepted and stored it.

Marketing, only with separate permission

Google Ads conversion measurement

When Marketing is allowed, a server-verified enquiry may be reported to Google Ads as an aggregate conversion. Google Analytics records its separate generate_lead event only when Statistics is allowed. Google Analytics audience import, personalised advertising signals, Enhanced Conversions and user-provided data collection are disabled. No enquiry field, contact detail, treatment choice, photograph, X-ray or clinical information is attached to either event.

Meta Pixel

Meta Pixel is used to measure consented page visits from Facebook or Instagram activity. The site also sends broad Contact and Lead event names without custom parameters, but Meta’s health and wellness controls may block those lower-funnel events. It loads only after Marketing is enabled. Core Setup is on, automatic events and automatic advanced matching are off, and Meta’s traffic allow list is restricted to this domain. We do not give Meta any enquiry fields, contact details, link destinations, photographs, X-rays or clinical information. Meta may set a first-party browser identifier such as _fbp after consent. Meta describes this technology in its cookie policy.

Microsoft Advertising UET

Microsoft Advertising Universal Event Tracking tag 343264930 measures page visits and a confirmed enquiry as the broad event generate_lead. The UET script is not requested until Marketing is enabled. Consent Mode defaults advertising storage to denied and the site passes the current Marketing choice when the tag starts or when a choice changes. Clarity is disabled inside this UET tag and runs separately under Statistics permission.

After Marketing permission, Microsoft UET may use identifiers including _uetvid, _uetsid, _uetmsclkid and MUID for campaign attribution and sessions. The separate Clarity project may use _clck and _clsk after Statistics permission. We do not send names, contact details, messages, requested treatments, photographs, X-rays or clinical information from our enquiry forms, and Enhanced Conversions is disabled. Microsoft explains its processing in the Microsoft Privacy Statement.

After Statistics permission, Google Analytics and PostHog measure a WhatsApp selection with the exact event name whatsapp_click. After Marketing permission, Microsoft UET uses the same event name and Meta uses its standard Contact event. A WhatsApp selection is not sent as a Google Ads conversion or counted as a qualified lead. These events record only that the link was selected and do not include the phone number, message, link destination, page text or any form value.

Server logs and external links

Separately from optional measurement, the web server keeps standard security and access logs. Links to WhatsApp, airlines, accommodation providers and other external websites take you to services with their own privacy and cookie controls. We do not control their storage once you leave this website.

Questions

Questions about these controls can be sent to hello@romaniadentaltourism.co.uk. How we handle information that you deliberately send in an enquiry is explained in the privacy policy.